One quick thing before you book
You just read one.
That article you clicked into from an ad? That was an Invisible Sales Letter. No registration, no opt-in, no countdown timer — you read the argument, and now you're here, on your own, considering a call. That's the whole mechanism, and you just ran through it.
The next 20 minutes are about building yours.
20-minute call · No pitch, no pressure · You keep the sketch either way
What you leave with
- 1A sketch of your pageHook, story spine, the beliefs we need to shift, and the CTA — mapped on screen while you watch.
- 2The angle for your marketWhich entry point your buyer actually responds to, based on what's already working in your category.
- 3An honest read on your funnelWhat you're running now, where traffic leaks, and what the page replaces versus supports.
- 4The revenue mathTraffic, cost per booked call, close rate, LTV. If it doesn't model a 5–10x return, we'll tell you.
This is a fit if
- You have a proven offer already selling
- You spend $10k+/month on acquisition
- You have a sales team or dedicated closer
- You know your CAC, close rate, and LTV
- A client is worth five figures or more
This is not a fit if
- You're pre-offer or pre-revenue
- You're a local or mom-and-pop business
- You're spending under $10k/month on ads
- You're collecting ideas, not buying help
- A bad month would break you
How we work
We're a small team and we work 1:1 with our clients. Not an agency — a collaborator sitting next to you on the hard parts. If you're shopping for a monthly deliverables spreadsheet and a weekly status report, you're in the wrong spot.
We've been in the trenches for 15+ years building and running 7-figure brands. That's the experience we bring, and it's who we work best with — founders and operators who know what good looks like and want someone with that kind of experience in the foxhole with them. If that's you, let's chat.
Questions people ask before booking
What actually happens on the 20 minutes?+
Four things: we sketch your pre-sell page live (hook, story spine, the beliefs we need to shift, the CTA), we find the angle your market responds to, we look at what you're running now and where traffic leaks, and we run the revenue math — traffic, cost per booked call, close rate, LTV. If the model doesn't show a 5–10x return, we'll say so and end the call.
Is this a sales call?+
No. Leave your wallet in the other room — you couldn't buy on this call if you tried. It's a working session. If it's an obvious fit at the end, we'll set a second call where we walk you through a proposal built around what we sketched. If it isn't a fit, you still keep the sketch and the numbers.
Who is this actually for?+
Higher-priced products and services — five figures or close to it — sold by companies with an actual sales team or at least a dedicated closer, who know their numbers: CAC, close rate, LTV, cost per booked call. This is not for mom-and-pop local businesses, side projects, or anyone selling a $47 offer. The math only works when a single client is worth a lot.
Do you use AI to write these?+
Heck yes — and we're not going to pretend otherwise. We use it to flesh out drafts, build supporting assets (the CPA calculator on our site is a good example), and mine everything that's already worked across our accounts for angles worth testing. But the persuasion, the research, the story, and the strategic ideas are still human. AI is a very fast intern. It has never once known what a market secretly believes.
Is this expensive?+
Yes, relative to hiring a freelancer to write a blog post. Engagements are built for businesses where one new client is worth five figures or more, so the page pays for itself early. We'll run the actual math on your numbers during the call before anyone talks price.
Will this work in my market?+
It's worked for print-on-demand courses, Messenger software, ecommerce, test prep, publishing, sports software, and a coaching program with 400+ clients. What matters far more than the market is the price point — the more expensive the offer, the more your buyer wants to read before they talk to anyone.
Do I have to kill my webinar or VSL?+
No. Keep whatever is working. The pre-sell page reaches the part of your market that is currently scrolling past it — the ones who'd rather read for four minutes than register for seventy-five.
How long does a page like this take to build?+
We can have a first draft live within 72 hours of engaging. From there we build the whole system around it — ads, splintered content, retargeting, the full flywheel — as we continue working together. You sit back, your team handles the calls and fulfillment, and we handle the traffic and the argument that gets people there.
Who is this not for?+
Pre-offer or pre-revenue businesses, local mom-and-pop shops, anyone not running paid traffic yet, anyone collecting ideas rather than buying help, and anyone for whom a bad month would be a real problem. We'd rather say that now than on the call.
No deck. No pitch sequence. Twenty minutes, a sketch, and the numbers.
20-minute call · No pitch, no pressure · You keep the sketch either way